“Being a good marketer is being patient:

having long term goals

and knowing how to navigate the challenges along the way.”

The word “berlian” means diamond in Bhasa Indonesian. Diamond—diamante. Berlian was my nickname when I lived in Bali. By the time I moved there to work for John Hardy I already had a decade of experience photographing jewelry and running my own business. The role of Media Director became transitional for my career and helped evolve the structure of my skills in order to meet the demands of the evolving market. When I returned to Maine I established Berlian Arts as a boutique creative services agency. Since then I’ve had the pleasure of working with a list of dynamic jewelry businesses across the US.


My heart is still with photographing jewelry. But I enjoy managing website and design projects especially when they integrate photography.

Chris Ploof

Click the RINGS to learn more about my career.


Learn more about BERLIAN ARTS


Recording History By Marlene Richey

interview for Rio Grande

During the 35 years since, Marlene Richey has run a wholesale business and a retail gallery, participated in hundreds of craft and trade shows, and traveled across America selling jewelry. She has served on the boards of SNAGCJDGMaine Craft AssociationMetalwerx and WJA. Marlene consults with artists, teaches workshops and was professor at the Fashion Institute of Technology and Maine College of Art. She is also a contributor to various jewelry and craft publications and wrote an award-winning book on running a jewelry business, Profiting by Design.

Read the full interview on the Rio Grande Website.

WJA Interview at COUTURE 2016

Robert Diamante for Todd Reed Jewelry

I was honored to speak to the Woman’s Jewelry Association on behalf of Todd Reed jewelry during the COUTURE 2016 pre-show. I was serving as Head of Marketing and Communications at the time.